In a FoxNews piece about Martha Stewart's foray into digital programming (at $200K per episode), SAGA Content cofounder Charles Coxe voiced some skepticism about online video content finally being considered more desirable than TV.
“The jury is still out on whether these investments in talent in digital will pay off,” Coxe said. “Right now, the audience engagement doesn’t justify it, but we’re still in the frontier thinking stage. Once more people settle into consuming content online, those viewership numbers will only go up, and audiences will naturally be drawn to the names they already know from TV.”
You can read the full article here.