Walking Together with Princeton Professor Matthew Desmond, founder of the Eviction Lab

Sometimes we get a chance to film thinkers who are truly changing the world, and sociology professor and founder of the Eviction Lab Matthew Desmond is no exception, as he and his team work tirelessly to bring the housing crisis to the forefront of our national debate. Get a quick look at his important Pulitzer and MacArthur-winning work in the first video in our "Walking Together" series for Princeton University: https://vimeo.com/265383724

 

SAGA Sets a New World Record for Purdue: $37.6 Million in 24 Hours!

It's not often you get to work on something for the history books. The final tally on the record-shattering #PurdueDayofGiving: $37.6 million raised from 18,663 gifts in 24 hours. We'll have more to share later, but in the meantime, here's the Thank You video we filmed yesterday to wrap up a truly unbelievable day. Huge thanks to the whole Purdue team who let us be part of it and the Saga crew that made it happen!

Watch the wrap-up video here: https://www.youtube.com/watch?v=ZGIEvsdgQcY

Get Ready for Purdue Day of Giving!

Last year #PurdueDayofGiving set a new record for single-day higher ed fundraising, raising $28.2 million from 15,181 donors in 24 hours to help freeze tuition and keep education affordable. Tomorrow, will the record be broken again? We're very proud of the "Make Your Mark" campaign work and can't wait to see how the Purdue community responds tomorrow!

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Get "Life Hacks," on Newsstands Now!

Ever wanted to know how to fix a leaky canoe? Or get the best deal on a car? Or learn 12 different household uses for soda? Well wonder no more about those or more than 1,000 other useful DIY skills!

Look for our beautiful and uber-useful "Life Hacks" bookazine for Bauer Media on newsstands now, created together with TeamStream Productions. Featuring advice from experts-in-their-field such as Bob Blumer, Laura Vanderkam, Rick Curtis, and Chuck Thompson!

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It's not every day you get to film a PulitzerPrize/MacArthur Genius Grant winner...

It was a pleasure getting to film Princeton University sociology professor Matthew Desmond, author of Evicted and creator of the innovative Eviction Lab, which is using big data to address the epidemic of income inequality and housing insecurity in the U.S. 

Stay tuned for our upcoming video that showcases Professor Desmond and how alumni are helping bring the brightest minds to Princeton to do world-changing research and teaching! 

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Get Our Tips on Mindfulness, on Newsstands Now...

Trying to start the new year on a more positive note? We can help! "Mindfulness Made Simple," the first bookazine we worked on for TeamStream Productions and Bauer Media, is now officially born into the world, with advice on how to improve your work life, love life, health and overall mental well-being through the power of your own mind. Pick it up on newsstands now!

Purdue's Advice for Breaking Records: Work with SAGA

Looking for new cutting-edge fundraising ideas? Check out Purdue University's Kate Jolly and Amber Turner, who share several great insights from their record-breaking Day of Giving on the Hashtag Higher Ed podcast.

We obviously appreciate that they like working with us and said they "couldn’t do the day without" SAGA Content!

You can listen to the podcast here.

How SAGA's Instagram Changed How People* See the World

This press release on our website serves to tell you about an article we wrote about social media for another social media site. Enjoy, and please share on #socialmedia!

How My Agency's Instagram Changed How I See the World [LinkedIn]

(*"People" is hereby defined as more than two people in our office, and therefore technically correct.)

SAGA Content Wins Another Top MarCom Award!

Sorry to brag AGAIN, but... We've also been awarded top honors with a Platinum MarCom Award for our work for Watson Adventures! 

Our work for Watson Adventures, which won the highest award for best marketing video, showcases how Watson Adventures' scavenger hunt participants discover fun on their tours through a whimsical tale of a jaded man named George finding a pair of magic goggles. 

The MarCom Awards is an international competition that recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Winners are selected from over 300 categories in Print, Web, Video and Strategic Communications by AMCP (Association of Marketing and Communication Professionals), the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994.

SAGA Content Wins Top MarCom Award!

Please forgive the not-so-humble brag: We've been given top honors with a Platinum MarCom Award for our work for Purdue University! 

Our work for Purdue University's Purdue Day of Giving, which won the highest award for special event marketing, broke the world record for single-day educational fundraising when it raised $28.2 million from more than 15,000 donors in just 24 hours on April 26, 2017.

The campaign included everything from overarching creative strategy, game theory and social media training to website, print and collateral design, social media content publishing and management, alumni stewardship and video production. 

For a more detailed look at our work for the Purdue Day of Giving campaign, click here.

The MarCom Awards is an international competition that recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Winners are selected from over 300 categories in Print, Web, Video and Strategic Communications by AMCP (Association of Marketing and Communication Professionals), the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994.

SAGA Content Speaks at the UCDA Conference

SAGA Content cofounders Charles Coxe and Nils d'Aulaire are in Baltimore today, talking about the secrets of holding a record-breaking day of giving for Purdue University (along with some great learnings from our work for Princeton, Columbia and Georgetown Universities) to a great crowd at the UCDA Design Conference. 

Can't be there yourself? You can learn more about our work for Purdue here, and feel free to reach out to chat further!