SAGA Content Wins Top MarCom Award!
Please forgive the not-so-humble brag: We've been given top honors with a Platinum MarCom Award for our work for Purdue University!
Our work for Purdue University's Purdue Day of Giving, which won the highest award for special event marketing, broke the world record for single-day educational fundraising when it raised $28.2 million from more than 15,000 donors in just 24 hours on April 26, 2017.
The campaign included everything from overarching creative strategy, game theory and social media training to website, print and collateral design, social media content publishing and management, alumni stewardship and video production.
For a more detailed look at our work for the Purdue Day of Giving campaign, click here.
The MarCom Awards is an international competition that recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Winners are selected from over 300 categories in Print, Web, Video and Strategic Communications by AMCP (Association of Marketing and Communication Professionals), the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994.