When we were coming up with a concept for New Beat Fund’s single “Sikka Takin’ the Hard Way,” we wanted to convey the fun energy that the SoCal band’s fan base loves from the band’s live shows along with the great natural chemistry the guys in the band have.

So we did what anyone else would do: we created a quick four-minute narrative of the band trying to track down a stolen guitar…and of course falling into all sorts of near-misses and creative hijinks along the way, all shot in a single day (if you count a 21-hour shoot as, according to the calendar, a single day). The closing house party concert scene may or may not have broken the floor joists in the house we rented for the shoot. (edited)