Multinational data powerhouse Informatica, the world’s leader in enterprise cloud data management, had a fundamental marketing problem: They simply couldn’t express the essential nature of their complex offerings in a way that potential clients could easily understand.

So we came at this challenge from a different angle: What if they talked about their product by instead focusing on narratives of how they helped well-known clients find success?

In this way, we were able to tell Informatica’s success story by hearing executives at organizations ranging from Land O’Lakes and LifeTime Fitness to Christus Health and Indian Oil share how they were lost until Informatica helped them get control of their own data. Our video series was so successful that it drew cheers at the Infa World conference where they were first showcased (and which also led to its own recap video).