Inspiring Capital, a B-Corp that specializes in consulting and training for companies and professionals who want to make a more positive impact in the world, approached us to help them with branding, messaging, and logo development. Basically, they were so busy filling their days helping others discover their core mission that they hadn’t left themselves the space to see their own forest for the trees. We began this foundational work by leading a day-long Saga branding workshop that perhaps most crucially brought the group’s key stakeholders into a room together, forcing them to talk about their work at a depth they had not yet found the time for. The end goal was to discover the core narrative that is so inherent in the brand that it will dictate every way Inspiring Capital expresses itself, from key messaging and logos to brand videos, publications and speeches.
After the workshop was complete, we worked together with key Inspiring Capital stakeholders to settle on a core brand message — “Powering Purposeful Growth” — that then served as the foundation for a range of executions, including a book of brand guidelines, logo treatments, key messaging, and look and feel explorations.